Enticing or
10.04.06 (11:55 pm) [edit]
Not ? 
Home of the "Big Ass Burger" as in a humongous
minced bovine patty , or does it refer to the size of one's rear after indulging in one too many ? 
I never checked out this place after being here for 4 years , just saved the advert as it caught my funny bone.
Their marketing strategy/catch phrase /claim to fame just didn't rouse my palate , so I guess it will be an eternal mystery to this gal ...